Premalu has become a sensation in the Malayalam film industry. Witnessing the immense popularity of this romantic drama, SS Karthikeya, the son of SS Rajamouli, acquired the Telugu dubbing rights for the movie and launched it on a grand scale in the Telugu states. The film achieved a remarkable feat by crossing over Rs 15 crores throughout its entire screening period, ultimately emerging as a colossal blockbuster. Aha acquired the OTT rights to the movie at a high price and commenced streaming Premalu on April 12, 2024. Since its release on Aha, Premalu has consistently held the number one spot on the platform’s top ten list. Premalu has maintained its top position for two consecutive weeks, setting a new record on Aha. This achievement is significant as no non-Telugu film has previously held the top spot for such an extended period on Aha. However, on April 22, another Telugu film, My Dear Donga, surpassed Premalu, pushing it to the second position.
According to a source close to the platform, the Telugu platform has experienced a significant surge in subscriptions due to the success of Premalu on Aha. It has been reported that Premalu has already surpassed 60 million viewing minutes and shows no signs of slowing down. Mamitha Baiju’s sudden rise in popularity has also contributed to the film’s success in Telugu states and on Aha. Mamitha Baiju has quickly become a sensation and now receives numerous offers from the Telugu film industry. Starring Naslen and Mamitha Baiju, Premalu is a romantic comedy set in Hyderabad and directed by Girish AD. The film’s appeal to the A-center audience was also a key factor in its high viewership.
SS Karthikeya earned significant money from the Telugu version, resulting in substantial profits for all those associated with the movie. It will be interesting to observe the duration of Premalu’s popularity on Aha. The creators of Premalu recently revealed the upcoming Premalu 2, which has further boosted Premalu’s presence on OTT platforms.
