i20, a Telugu film with a modest budget, was released in theaters on June 14, 2024. Produced by PB Mahendra, the film stars Suryaraj and Marina Singh in the lead roles. It revolves around a kidnapping drama. Despite not performing well at the box office, the filmmakers are close to finalizing a deal with an OTT platform.
Aha and ETV Win are currently in discussions to secure the digital rights to the film, with the deal expected to be finalized soon. It is becoming a trend for multiple platforms to acquire the digital rights to Telugu films, as seen with Sudheer Babu’s Harom Hara, which is now available for streaming on Aha, ETV Win, and Prime Video. In the same vein, the digital rights of i20 are being valued highly by the producers. Recently, movies that underperformed at the box office have gained popularity on Telugu OTT platforms. This is why discussions regarding digital rights are underway between the producers, Aha, and ETV.
i20 stands out with its gripping kidnapping story and realistic approach, which carries a crucial message for today’s parents. The film, produced by Avishkar Movie Creations, is a potential game-changer in the OTT space. The movie’s action sequences and authentic characters are commendable despite the relative newness of the cast and technical team. Unfortunately, the film had a limited theatrical release and went unnoticed by many. We eagerly await the announcement of the OTT platform that will acquire the rights to this unique film.
