Das CH
Das CH
This August 15th, moviegoers are in for a treat with a lineup of exciting films hitting the cinemas, one of which is Ram Pothineni’s Double iSmart. As a sequel to the hit film iSmart Shankar, expectations are naturally high. However, the film has not generated as much buzz as expected, largely due to recent setbacks faced by both Ram and director Puri Jagannadh. These setbacks, combined with the challenges of living up to the original’s success, have left Double iSmart with a lukewarm reception so far.
The promotional campaign for Double iSmart kicked off on a promising note with an intriguing teaser, but the film’s music, composed by Mani Sharma, has been a significant disappointment. Sharma, who also scored the music for the first film, seems to have fallen short of expectations this time around, with the tracks failing to resonate with audiences. This has been seen as a major drawback, impacting the overall hype surrounding the movie.
In addition to the musical letdown, Double iSmart has faced distribution challenges, partly due to controversies surrounding the producers’ previous film, Liger. Despite these hurdles, the makers are determined to release the film on August 15th and have announced a major update with the trailer set to be unveiled on August 3rd. Early reports suggest that the trailer has turned out exceptionally well and could potentially reignite interest in the film, offering a much-needed boost to its prospects. With Double iSmart being a crucial project for both Ram Pothineni and Puri Jagannadh, all eyes are on the trailer to see if it can change the film’s fortunes.
