Das CH
Das CH
In recent times, the film industry has witnessed a significant shift in promotional strategies, with the emergence of paid premieres gaining traction. This trend has proven to be a game-changer, particularly for smaller productions striving to make a mark in the competitive cinematic landscape. One such success story is the recent release, “Ambajipeta Marriage Band,” starring Suhas. The decision to opt for a paid premiere not only generated substantial buzz but also translated into impressive Day 1 openings, showcasing the potential of this evolving promotional approach.
Building on the success of paid premieres, the makers of Sundeep Kishan’s “Ooru Peru Bhairavakona” are taking it a step further. Recognizing the impact of creating anticipation around their film, the producers have decided to host paid premieres not just one day but two days prior to the official release. This strategic move reflects the industry’s acknowledgment of the positive influence that paid premieres can have on a film’s overall reception and success.
“Ooru Peru Bhairavakona” has already garnered attention thanks to a well-crafted trailer and the popularity of the song “Nijame Ne Chebutunna” among netizens. Directed by Vi Anand, the film is slated for a theatrical release on February 16th, with the paid premieres scheduled for February 14th. This forward-thinking approach not only maximizes the pre-release buzz but also positions the film favorably in the competitive market, showcasing the potential of paid premieres as a powerful tool for marketing and audience engagement.
