Saikiran Uppuluri
Saikiran Uppuluri
As the festive season of Sankranthi approaches, the Telugu film industry is gearing up for a blockbuster showdown with four highly-anticipated releases. One film that’s been making waves is Mahesh Babu’s “Guntur Kaaram,” which has not only set a new record for regional film pre-business but also marks a career-best for director Trivikram. The film’s pre-release business has skyrocketed to an impressive 135 Cr, making it a heavyweight contender at the box office. With such a phenomenal reception before its release, “Guntur Kaaram” seems poised to exceed expectations and make this Sankranthi one to remember for fans and filmmakers alike.
Adding to the excitement are two other releases, Venkatesh’s “Saindhav” and Teja Sajja’s “Hanuman.” Both films have locked in a solid pre-release business and share a common worldwide break-even target of 25 Cr. This competitive environment sets the stage for an intense battle at the box office, where the success of each film will be measured against this ambitious breakeven mark. Additionally, Nagarjuna’s “Naa Saami Ranga” has its sights set on a more modest 18 Cr for its worldwide break-even, further adding to the diversity of offerings this Sankranthi.
Despite the competitive atmosphere, all four films are reported to be in a comfortable position, with their non-theatrical businesses already sealed. Producers express confidence that the Sankranthi season, known for drawing audiences in large numbers, will result in high returns. As anticipation builds, fans eagerly await the cinematic treat this festive season promises, with a diverse lineup of films catering to a wide range of preferences. The box office battle is set, and Sankranthi 2024 is shaping up to be a celebration of success for Telugu cinema.
