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Premalu’s Telugu Version gets exceptional response on OTT

  • Published Apr 29, 2024 | 12:43 PMUpdated Apr 29, 2024 | 12:43 PM
  • Published Apr 29, 2024 | 12:43 PMUpdated Apr 29, 2024 | 12:43 PM
Premalu’s Telugu Version gets exceptional response on OTT

Premalu has emerged as a significant success in the Malayalam film industry. Witnessing the movie’s immense popularity, SS Rajamouli’s son, Karthikeya, decided to dub it in Telugu and launch it with great fanfare. The romantic drama also proved to be a massive hit in Telugu, raking in nearly Rs 15 crores Gross during its entire run in the Telugu states.

Aha has acquired the OTT rights to the movie, and the OTT Platform previously announced that Premalu had already reached over 60 million streaming minutes. It has been revealed that Premalu has surpassed 70 million streaming minutes on Aha. This sets a new record for dubbed Telugu films on the platform. The movie continues to thrive, and a reliable source within the Aha team has reported that Premalu is performing exceptionally well. Subscriptions have increased significantly due to Premalu. The film’s Hyderabadi setting has further heightened the excitement surrounding it. Mamitha Baiju has emerged as a sensation following the film’s success, playing a crucial role in its popularity. Aha has reaped substantial benefits from these Malayalam-dubbed films and intends to introduce more Malayalam films in the future.

Girish AD helmed the film Premalu, set in Hyderabad. The portrayal of small-scale romance and trivial conflicts in a relationship contributed to Premalu’s success both in theaters and on OTT platforms. Mamitha Baiju has garnered attention in the Telugu film industry, with reports indicating that she has recently agreed to star in a Telugu film, which is expected to be officially announced shortly.