Aditya N
Aditya N
Netflix and Amazon are undoubtedly the pioneers in the realm of streaming. They have consistently provided exceptional content for numerous years and show no signs of slowing down. In India, Netflix has gained immense popularity, emerging as the most talked-about platform. This can be attributed to the release of two highly anticipated and critically acclaimed IPs: Amar Singh Chamkila, directed by Imtiaz Ali, and Heeramandi: The Diamond Bazaar, marking Sanjay Leela Bhansali’s entry into the streaming domain. These two offerings have captivated audiences worldwide, greatly benefiting the platform.
Netflix initiated the release of its biannual report, the Netflix Engagement Report, detailing viewership trends, successful strategies, and performance metrics. The inaugural report covered the period from January 2023 to June 2023. Subsequently, in May 2024, Netflix unveiled the report encompassing data from July 2023 to December 2023. In 2023, Hindi cinema and Indian cinema as a whole experienced a highly successful year. This success extended to various platforms as well. According to the Engagement Report, Indian content on Netflix accumulated over 1 billion views in the latter half of 2023. The streaming service has undeniably left a significant mark globally, drawing in audiences with its original content. Today, we delve into the section dedicated to India-specific shows and films to provide you with a comprehensive understanding of the viewership they have garnered.
The comprehensive compilation of 400 titles that held prominent worldwide positions on the Netflix board encompasses more than 11 Indian titles. Within this selection, there are seven movies and four shows. Securing the highest spot on the list at 83rd position is the film “Jaane Jaan,” directed by Sujoy Ghosh and featuring Kareena Kapoor Khan, Vijay Varma, and Jaideep Ahlawat. This movie garnered a remarkable 20.2 million views during the specified timeframe. Following closely behind is “Jawan,” directed by Atlee and starring Shah Rukh Khan, Nayanthara, and Deepika Padukone, with 16.2 million views. The remaining titles on the list include “Khufiya” (12.1 million), “OMG 2” (11.5 million), “Lust Stories 2” (9.2 million), “Dream Girl 2” (8.2 million), and “Curry & Cyanide” (8.2 million).
The Railway Men, produced by Yash Raj Films and featuring Babil Khan, Kay Kay Menon, R. Madhavan, and a talented ensemble cast, has unsurprisingly taken the lead in terms of popularity among the shows. Since its release, this show has significantly impacted and garnered an impressive 10.6 million views. Following closely behind is Kohraa, a show that has captivated audiences and accumulated 6.4 million views. Raj & DK’s transition from The Family Man to the intriguing story of Guns & Gulaabs has also attracted a substantial viewership of 6.4 million. Lastly, the exceptional Kaala Paani has managed to amass 5.8 million views. It is important to note that these numbers were recorded within a specific time period and may have changed since then. Nevertheless, they indicate a positive trend in terms of viewership.
