iDreamPost

Huge craze for Kalki OTT rights

  • Published Mar 25, 2024 | 10:48 AMUpdated Mar 25, 2024 | 10:48 AM
  • Published Mar 25, 2024 | 10:48 AMUpdated Mar 25, 2024 | 10:48 AM
Huge craze for Kalki OTT rights

Kalki 2898 AD featuring Prabhas is the most hyped pan-Indian film at the moment. The fusion of Indian Mythology with science in its storyline profoundly resonates with audiences nationwide. The star-studded cast, including Deepika Padukone, Amitabh Bachchan, and Kamal Haasan, is anticipated to deliver an unparalleled cinematic experience. Expectations are high for the production quality, making it the only current film capable of appealing to global audiences on a large scale. The appeal of ‘Kalki 2898 AD’ is so strong that streaming giants like Netflix and Prime Video are locked in a competitive bidding war for the OTT rights to the film.

With Netflix’s extensive global reach and Prime Video’s ongoing efforts to acquire significant Telugu titles, the competition is fierce to secure this highly-anticipated apocalyptic thriller drama. Reports indicate that OTT platforms allegedly offer Rs. 200 crore for Kalki’s digital rights, highlighting the film’s significant value in the digital realm. While these claims remain speculative and unconfirmed, the possibility cannot be disregarded. Directed by Nag Ashwin, ‘Kalki 2898 AD’ has been crafted with an astonishing budget of Rs. 600 crores, making it the most expensive Indian film to date.

This highly anticipated movie is expected to transcend language barriers as it releases simultaneously in Telugu and Hindi, with dubbed versions in Tamil, Malayalam, Kannada, English, and various international languages, ensuring its global appeal to a diverse audience.