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Hanuman: Makers’ Strategic Focus on the Hindi Market

  • Published Mar 17, 2024 | 2:07 PMUpdated Mar 17, 2024 | 2:07 PM
  • Published Mar 17, 2024 | 2:07 PMUpdated Mar 17, 2024 | 2:07 PM
Hanuman: Makers’ Strategic Focus on the Hindi Market

Teja Sajja’s “Hanuman” has undeniably secured its place as one of the finest films of 2024. Initially perceived as a small-budget production, the film defied expectations by not only becoming a massive hit at the box office but also emerging victorious amidst fierce competition during the Sankranti 2024 race. Its success resonates not only with its Telugu audience but also with viewers across borders.

However, amidst its triumph, some moviegoers raised valid concerns about the film’s marketing strategy. Despite its Telugu origins, “Hanuman” seemingly prioritized the Hindi market, leading to questions about the filmmakers’ approach. The decision to release the OTT Hindi version of the film before its Telugu counterpart fueled speculations and left some fans wondering about the production’s priorities.

Director Prashant Varma addressed the delay in the Telugu version’s release, attributing it to technical glitches. Nonetheless, this explanation did little to quell the rumors swirling around the film’s production. Despite the initial confusion, both versions of “Hanuman” are now available for streaming, with the Hindi version accessible on Jio Cinema and the Telugu version on ZEE5. As anticipation builds for the record-breaking views expected on these platforms, it’s clear that “Hanuman” is poised to make waves not only in theaters but also in the realm of OTT entertainment.