Das CH
Das CH
In the wake of a slow trend in Day 1 bookings, the aura of anticipation surrounding show reservations on platforms like Book My Show seemed to linger in a subdued pale green hue, signifying that theaters were far from reaching full capacity. This scenario, unfortunately, cast a shadow over the Film Industry post the successful Sankranti Season. However, a glimmer of hope emerged with an unexpected film that broke free from the prevailing lull.
Vishwak Sen’s long-anticipated project, Gaami, unveiled its release date, catching many by surprise. The announcement on March 8th triggered a swift and robust promotional campaign, captivating audiences with an intriguing trailer. The sudden surge in interest reflected in the bookings, injecting a sense of vitality into the industry that had been craving a breath of fresh air.
Even renowned director Rajamouli weighed in on Gaami, expressing his admiration for the team’s relentless efforts over four years. He remarked, “Impossible Dreams…But working their asses off to make it reality… That’s what I felt when the producer Karthik and the director Vidhyadhar met me and spoke about their efforts of 4 years in achieving the impressive visuals.” He also extended best wishes to the team where Gaami is poised to hit the screens on March 8th.
The surge in Gaami’s advance bookings serves as a promising sign, offering a much-needed relief from the slow period. As positive reviews begin to surface post-release, the Box Office is poised to witness a surge in momentum, breathing life back into the industry that weathered a period of inertia.
