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Family Star: A massive opportunity for Vijay Deverakonda

  • Published Apr 04, 2024 | 11:02 AMUpdated Apr 04, 2024 | 12:33 PM
  • Published Apr 04, 2024 | 11:02 AMUpdated Apr 04, 2024 | 12:33 PM
Family Star: A massive opportunity for Vijay Deverakonda

It is widely known that Vijay Devarakonda’s latest film, Family Star, is all set to be released in theaters worldwide tomorrow. Vijay visited Chennai recently to promote the film. The makers are planning a substantial release for Family Star in Tamil Nadu. Tamil audiences have historically been wary of Telugu cinema, except for the universally acclaimed visual spectacles like RRR and Baahubali 2, which performed well in Tamil Nadu.

It would be intriguing to see how Family Star, a regular family action entertainer, will perform at the Tamil Nadu box office, given Vijay and the Family Star team’s aggressive promotion of the film in Chennai. Their confidence in its potential success is shown by the decision to release the film on a significant number of screens. The Tamil industry is struggling this year with no success. Hollywood movies and re-releases of old films like Ghilli and Paiyaa are the main sources of support for the theaters. It’s possible that Family Star could be a good choice for them.

Moreover, Vijay Deverakonda’s popularity among Tamil audiences is also a factor that could boost the film’s prospects. His previous film Kushi was able to collect 10 crores gross from Tamil Nadu. If Family Star can garner positive word-of-mouth from audiences in Tamil Nadu, it has the potential to surprise everyone at the box office.