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Effort Evident in Designing ‘Bujji’: A Unique Promotional Strategy for Kalki 2898 AD

  • Published May 30, 2024 | 10:51 AMUpdated May 30, 2024 | 10:51 AM
  • Published May 30, 2024 | 10:51 AMUpdated May 30, 2024 | 10:51 AM
Effort Evident in Designing ‘Bujji’: A Unique Promotional Strategy for Kalki 2898 AD

The fervor surrounding the upcoming sci-fi project, Kalki 2898 AD, starring Prabhas in the lead role, has been amplified by the meticulous attention to detail exhibited in the creation of the film’s promotional vehicle, ‘Bujji.’ From its inception, it’s evident that the makers have invested considerable efforts in crafting a vehicle that seamlessly integrates into the futuristic world of the film. Voiced by the talented actress Keerthi Suresh, Bujji has become more than just a prop but a character in its own right, capturing the imagination of audiences.

Since its grand introduction by Prabhas himself at an event, Bujji has become a central attraction in the film’s promotional endeavors. The spectacle of Prabhas riding Bujji has not only heightened anticipation for the film but also showcased the high production standards synonymous with the project. The striking visuals and the association with Prabhas have ensured that Bujji remains a topic of discussion among fans and movie enthusiasts alike.

Furthermore, the endorsement of Bujji by other prominent figures such as actors Naga Chaitanya and India’s first Formula One driver, Narain Karthikeyan, underscores its significance in the promotional strategy of Kalki 2898 AD. As the campaign extends its reach to other states, Bujji continues to garner attention and intrigue, drawing more audiences into the futuristic world of the film. With the film’s release date nearing, the makers are gearing up to unleash not only Bujji but also Bhairava, portrayed by Prabhas, promising an unparalleled cinematic experience in India’s First Ever Prelude Animation Series Screening Episode – 1, before its exclusive streaming on Prime Video on May 31st.