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Double Ismart locks its OTT Partner

  • Published Jul 27, 2024 | 2:38 PMUpdated Jul 27, 2024 | 2:38 PM
  • Published Jul 27, 2024 | 2:38 PMUpdated Jul 27, 2024 | 2:38 PM
Double Ismart locks its OTT Partner

Double Ismart is highly anticipated in the Telugu film industry as it serves as the follow-up to the successful movie Ismart Shankar starring Ram Pothineni, which was a massive hit at the box office. The release date for the sequel is set for August 15, 2024. Promotions have already begun, and there are reports that the pre-release business is progressing rapidly.

Prime Show Entertainments, the producers of HanuMan, have acquired the theatrical rights for the movie. It has been revealed that Amazon Prime Video has secured the OTT rights for Double Ismart. Additionally, reports indicate that Amazon has invested a substantial amount of Rs 33 crore to obtain the rights for the film in all four southern languages. According to reports, the Hindi rights have not yet been finalized. Double Ismart, directed by Puri Jagan, is facing immense pressure to succeed following the failure of his previous film, Liger, at the box office. This setback resulted in significant losses for Puri Jagan and his co-producer Charmee. They have now invested a substantial amount of money into Double Ismart, which features Sanjay Dutt as the main antagonist. Sanjay Dutt has completed the dubbing for the film and is eagerly anticipating his Telugu debut with Double Ismart. Kavya Thapar plays the female lead in this action drama. Mani Sharma has composed the music for the film, and the two songs released so far have been well-received by the audience.

Ram Pothineni is under significant pressure to perform well in his upcoming film, Double Ismart, especially after the failure of his last movie, Skanda. He is banking on this film to revive his career. Currently, the film’s business is progressing well, and whether it will meet the high expectations remains to be seen.