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Distribution Hurdles for Double iSmart

  • Published Jul 30, 2024 | 9:54 PMUpdated Jul 30, 2024 | 9:54 PM
  • Published Jul 30, 2024 | 9:54 PMUpdated Jul 30, 2024 | 9:54 PM
Distribution Hurdles for Double iSmart

Star director Puri Jagannadh is currently experiencing a challenging phase in his career, primarily due to the setbacks from his previous film, “Liger,” starring Vijay Deverakonda. The film, which was highly anticipated and sold at high prices, did not perform well at the box office, resulting in significant losses for the distributors. This failure has cast a shadow over Puri’s reputation, affecting his morale and complicating his efforts on his upcoming project, “Double iSmart,” which stars Ram Pothineni.

The aftermath of “Liger” has been particularly tumultuous. Despite the high expectations, the film’s underperformance led to financial disputes between Puri Jagannadh, who co-produced the film with Charmme Kaur under the Puri Connects banner, and the distributors who incurred heavy losses. The distributors demanded compensation for their losses, creating further controversies and straining relationships. This unresolved conflict continues to haunt Puri, casting a pall over his subsequent projects.

Reports indicate that the unresolved issues from “Liger” are now burdening “Double iSmart,” which is scheduled for release on August 15th. Sources suggest that ongoing negotiations with a major distributor aim to resolve the financial disputes and ensure a smooth release. It is disheartening to see a once-celebrated director like Puri Jagannadh facing such difficulties. Fans are earnestly hoping for his comeback with “Double iSmart,” praying that this film will mark a return to form and success for the director.