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Cross-over Interviews: Latest Trend

  • Published Dec 04, 2023 | 6:18 PMUpdated Dec 04, 2023 | 6:18 PM
  • Published Dec 04, 2023 | 6:18 PMUpdated Dec 04, 2023 | 6:18 PM
Cross-over Interviews: Latest Trend

In a strategic move to captivate audiences, Nani, renowned for his distinctive film promotions, is once again pioneering a unique approach. Following the success of a crossover interview with the director of the film “Animal,” Sandeep Reddy Vanga, Nani is continuing the trend by engaging in a conversation with Venkatesh Daggubati. This intriguing crossover interview not only promotes Nani’s “Hi Nanna” but also sheds light on Venkatesh’s upcoming film “Saindhav,” generating anticipation as it gears up for a Sankranti 2024 release. Such collaborative promotional efforts between film teams contribute to a synergistic marketing approach, enhancing the visibility of both projects.

In a parallel move, actor Nithiin is taking cues from Nani’s playbook, adopting a similar crossover interview strategy to promote his film “Extra Ordinary Man.” Teaming up with Siddhu Jonnalagadda, the lead actor of the highly anticipated film “Tillu Square,” Nithiin aims to create a dual promotional impact. This collaborative effort not only showcases the camaraderie between the actors but also serves as an innovative promotional tool for both films, building excitement among the audience for the diverse cinematic experiences each project promises. As the trend of crossover interviews gains momentum, it reflects a dynamic shift in the traditional methods of film promotion, fostering a sense of unity within the industry.

In the ever-evolving landscape of film marketing, these cross-promotional interviews spearheaded by Nani and embraced by Nithiin highlight a trend that goes beyond conventional strategies. By intertwining the narratives of different films through engaging conversations, the industry is witnessing a collaborative spirit that enhances the overall visibility and appeal of each project, contributing to the vibrancy of the film fraternity.