Das CH
Das CH
This weekend was supposed to witness the clash of two much-anticipated films – the village backdrop love story “Sasivadane” starring Rakshit Atluri and Komalee Prasad, and the new age love story “Love Mouli” starring Navadeep and Pankhuri Gidwani. However, to the surprise of many, both releases have been postponed.
The decision comes amidst a clear indication from recent box office results that audiences are hesitant to venture out in the scorching summer heat, preferring to wait for films with a special allure. With the looming AP Elections and the ongoing IPL frenzy, entertainment choices seem to be taking a backseat for many.
While it’s a prudent move from the filmmakers to delay their releases, the question arises: when will they reschedule? The latter half of the year already appears crowded with highly anticipated films, posing a challenge for smaller and medium budget projects to capture audience attention and box office success.
This weekend, apart from the re-release of the beloved classic “Happy Days,” there seems to be a dearth of options for movie enthusiasts. As we navigate through this summer slump, it remains to be seen how the industry strategizes its releases to reignite audience excitement and engagement in the coming months.
