Aarambham Locks its OTT Release

ETV Win is swiftly securing digital rights for various films. Weekly, ETV Win introduces a new movie to its platform. The upcoming film is Aarambham, which was released in theaters on May 10, 2024. Despite Naga Chaitanya’s efforts to promote the movie, the science fiction drama did not perform well at the box office and was taken out of theaters in less than a week. The moment has arrived for the online streaming release of the film. The most recent news reveals that ETV Win has secured the digital rights of Aarambham and will commence streaming the movie on May 23, 2024. It has come to our attention that ETV Win acquired the OTT rights at a considerably low price from the creators.

However, it has been reported that the film’s producer has safely arrived in a secure location. Aarambham is set to be available on OTT platforms within a fortnight of its theatrical release, highlighting the struggle of low-budget films to perform well at the box office. Viewers are discerning and appreciate movies with quality content, regardless of their scale.

Mohan Bhagath, Supritha Satyanarayan, Bhushan Kalyan, and Ravindra Vijay play pivotal roles in the movie. Produced by Abhishek Viti under AVT Entertainment and directed by Ajay Nag V, Aarambham was created on a limited budget yet showcased impressive visuals and VFX. Aarambham delves into the concept of time travel, presenting an intriguing storyline. However, the execution of the narrative left the viewers unsatisfied. Meanwhile, ETV Win continues producing a series of successful shows, with their game show Ustaad gaining attention again due to Manchu Manoj’s return.

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