iDreamPost

A Positive Sign: Some Movement at Theatres

  • Published Jun 01, 2024 | 7:34 PMUpdated Jun 01, 2024 | 7:34 PM
  • Published Jun 01, 2024 | 7:34 PMUpdated Jun 01, 2024 | 7:34 PM
A Positive Sign: Some Movement at Theatres

Recently, actors Vishwak Sen, Anand Deverakonda, and Karthikeya Gummakonda tested their luck by releasing their respective films on May 31st. This strategic move comes during a dry period for theatres, which finally found some relief as multiple new films hit the screens simultaneously. This clash of releases created a buzz in the industry, offering a much-needed boost to the box office and drawing audiences back to cinemas.

The box office revival began with “Love Me If You Dare” on May 25th, although its failure did little to stir the market. However, the simultaneous release of Vishwak Sen’s “Gangs of Godavari,” Karthikeya’s “Bhaje Vaayu Vegam,” and Anand Deverakonda’s “Gam Gam Ganesha” brought a significant uptick. These films have sparked movement among distributors and exhibitors, marking a positive shift in an otherwise slow season for theatres. The diverse genres of these films provided something for every moviegoer, contributing to the increased foot traffic.

Vishwak Sen’s “Gangs of Godavari” opened decently despite the dry spell, although mixed reviews have caused a slight decline in its performance. Yet, it has managed to intrigue enough netizens to draw them to theatres. Conversely, Karthikeya’s “Bhaje Vaayu Vegam” had a slow start on its first day but gained momentum thanks to positive word-of-mouth, even taking the lead on the second day—a promising sign for its run. Unfortunately, Anand Deverakonda’s “Gam Gam Ganesha,” a crime thriller, has struggled to generate interest both before and after its release, facing an uphill battle at the box office unless a significant turnaround occurs.