OnePlus has made a significant move by launching its 12R internationally this year, marking a departure from previous R models that were limited to India. The company is clearly proud of this new device, dubbing it “the flagship killer” and even releasing a special Genshin Impact Edition.
A recent ad discovered by 9to5Google suggests that OnePlus is aggressively targeting Pixel owners, encouraging them to “upgrade from your Pixel” to the 12R for “more bang” at “less bucks.” This move is intriguing, as OnePlus seems confident in the 12R’s ability to compete with Google’s Pixel lineup.
What’s even more enticing is the pricing strategy for the OnePlus 12R in the US. The device is available starting at just $399.99 with a trade-in of any device in any condition, guaranteeing a $100 discount with minimal hassle. Additionally, trading in specific devices in good working condition can yield an additional bonus of up to $450, potentially making the 12R accessible for free, although this is more likely for top-of-the-line devices.
Overall, OnePlus is making a bold statement with the 12R, positioning it as a compelling alternative to Pixel devices and offering a competitive pricing strategy to attract consumers. If you’re considering upgrading your smartphone, the OnePlus 12R is definitely worth a closer look.
