In the ever-competitive world of cinema, the importance of a well-executed promotional campaign cannot be overstated. Before a film hits theaters, its success often hinges on how effectively it captures the audience’s interest. The buzz generated through teasers, trailers, songs, and social media interactions plays a vital role in building momentum. For filmmakers, these promotions are not just about showcasing their product but also about ensuring strong box office openings. This is especially true for big-budget or high-profile projects, where the stakes are even higher. A solid promotional strategy can significantly influence a film’s business, setting the tone for its reception and long-term success.
Recently, two major films have been feeling the heat due to their underwhelming promotional campaigns. Vijay’s much-anticipated film G.O.A.T., directed by Venkat Prabhu, and Double iSmart, helmed by Puri Jagannadh and starring Ram, are both struggling to engage their target audience. Both directors are under pressure, eager to bounce back from their previous setbacks. However, the promotional efforts for these films seem to be missing the mark, creating uncertainty about their prospects.
G.O.A.T.’s musical campaign, spearheaded by the renowned Yuvan Shankar Raja, kicked off with a lukewarm response. The first single received mixed reactions, and the latest release has continued on a similar note. Fans and critics alike have been vocal about their disappointment, particularly with the choreography, which has faced backlash and trolling online. On the other hand, Double iSmart, despite being the sequel to the successful iSmart Shankar, is failing to generate excitement. The music by Mani Sharma has been a significant letdown, and the recently released trailer has offered little to get audiences buzzing. Both films illustrate the high stakes of promotional campaigns and how they can make or break a film’s chances even before its release.
