In recent times, Tollywood has witnessed a unique trend where film release strategies have taken an intriguing turn. Makers are setting the release date well in advance, and in the name of paid Premieres, they are organizing limited special shows a day before the official theatrical release. This strategic move has been embraced particularly by smaller films, proving successful as audiences show a growing interest in these exclusive premieres.
However, despite positive talk surrounding the paid Premieres, there seems to be a puzzling pattern emerging. Despite good reviews and buzz, the response during these premieres is not translating into strong Day 1 openings. Surprisingly, not a single show is managing to reach full occupancy, raising questions about the sustainability of this release strategy.
Amidst this mystery, the anticipation for Varun Tej’s upcoming film, “Operation Valentine,” hitting screens tomorrow is tempered by lackluster bookings. Yet, today’s special shows are witnessing packed houses, adding an intriguing layer to the unfolding narrative. A similar scenario is unfolding for the film “Bhoothaddam Bhaskar Narayana,” starring Shiva Kandukuri, where bookings for the official release are lackluster, but special shows report full attendance. This raises the question of whether this trend is a short-lived phenomenon or a potential game-changer in Tollywood’s cinematic landscape.
