The promotional campaigns for three major films set to release in the latter half of 2024 are generating significant excitement among movie enthusiasts. Allu Arjun’s “Pushpa The Rule,” Jr NTR’s “Devara,” and Prabhas’ “Kalki 2898 AD” are all highly anticipated projects, helmed by renowned directors Sukumar, Koratala Siva, and Nag Ashwin, respectively. These films promise to dazzle audiences with their star-studded casts and visionary storytelling, setting the right tone for a spectacular cinematic experience.
Interestingly, despite being slated for a later release, the musical campaigns for “Pushpa The Rule” and “Devara” have already commenced, creating a buzz among fans. In contrast, “Kalki 2898 AD,” which is set to release in June, has yet to kick off its musical promotion. This has piqued the curiosity of many, as Prabhas’ film is one of the most anticipated releases of the year. The staggered promotional strategies highlight the distinct approaches taken by the filmmakers to build anticipation and engage with their audience.
The reason behind the unique promotional strategy for “Kalki 2898 AD” lies in the film’s structure and musical composition. Reports indicate that the film will be divided into parts, with the first part releasing on June 27th. Unlike traditional films, “Kalki 2898 AD” will feature only one song, with its musical impact heavily reliant on an intricate background score composed by Santhosh Narayan. This score includes multiple bit songs that enhance the film’s narrative, providing a continuous musical experience throughout its runtime. This innovative approach is expected to create a distinct and immersive atmosphere, setting “Kalki 2898 AD” apart from other releases.
