Dhanush is set to mark a significant milestone in his career with his upcoming film Raayan, which also doubles as his 50th project. Not only is Dhanush acting in the film, but he is also taking on the role of director, making this venture even more special. Scheduled to hit the screens on July 26th, Raayan has been generating buzz with its promotional campaigns. However, the initial reception has been mixed, which is impacting advance booking rates.
Raayan is a Tamil film that will be released simultaneously in Telugu and Hindi. Despite Dhanush’s considerable fan base in Tollywood, advance bookings for the Telugu version have been sluggish. In contrast, anticipation for the film is high in Kollywood, where it has garnered more attention. This disparity highlights a challenging reception in Telugu markets, even though the film’s trailer has shown promise.
Historically, Dhanush’s situation mirrors the release of Vijay Sethupathi’s 50th project, Maharaja, which faced similar hurdles. Maharaja struggled initially but gained traction after its release, eventually becoming successful through positive word of mouth and OTT viewership. With Raayan poised for release, industry watchers are hopeful that it will see a turnaround in fortunes once it hits theaters, similar to the trajectory of Maharaja.
