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IPL Craze: Kalki and Kubera Makers Capitalize for Wider Reach

  • Published May 01, 2024 | 4:42 PMUpdated May 01, 2024 | 4:42 PM
  • Published May 01, 2024 | 4:42 PMUpdated May 01, 2024 | 4:42 PM
IPL Craze: Kalki and Kubera Makers Capitalize for Wider Reach

The IPL 2024 season has brought an unparalleled level of excitement to cricket fans worldwide. With every match witnessing teams scoring above 200 runs, it’s been a nightmare for bowlers but a feast for batsmen and enthusiasts of boundary-hitting action. The fever for IPL is palpable as fans remain glued to their televisions, eagerly watching their favorite players showcase their skills in this premier league.

The IPL has proven to be an excellent platform for promoting upcoming films, leveraging its massive viewership and fan engagement. Capitalizing on this opportunity, the makers of Prabhas and Dhanush’s pan-India projects have strategically utilized the IPL moment to reach a wider audience. By integrating film promotions with the cricket extravaganza, they ensure maximum visibility and buzz among netizens who share a common love for cricket.

Among the highly anticipated film promotions during IPL 2024 are Prabhas’ “Kalki 2898 AD” and Dhanush’s “Kubera.” The makers of “Kalki 2898 AD” have planned an exclusive update reveal on Star Sports Channel today at 8:20 PM, teasing fans with a clue about the character Bhairava. Meanwhile, “Kubera” enthusiasts can look forward to the unveiling of Nagarjuna’s character look on May 2nd, adding to the anticipation surrounding Dhanush’s upcoming venture. With such strategic promotions, the intersection of cricket and cinema continues to captivate audiences across the nation.