Teja Sajja’s “Hanuman” stands out in the Sankranti 2024 lineup, characterized by its less star-studded cast compared to other major releases during the festive season. Despite facing tough competition, the makers have strategically decided to generate buzz and anticipation by opting for paid premieres on January 11th, 2024, a day before its official release on January 12th, 2024.
The decision to release “Hanuman” in paid premieres has ignited a positive response from netizens, who have expressed their love and support for the film. The advance bookings for these premieres have witnessed a remarkable surge, indicating a strong interest among the audience. Initially, the paid premieres were limited to single screens, but due to the overwhelming craze, popular multiplex chains such as PVR, INOX, and Prasads are now gearing up to showcase the film in their theaters as well.
However, the film faces a challenge in terms of the number of theaters allocated for its Day 1 release. Clash with a heavyweight contender, Superstar Mahesh Babu’s “Guntur Kaaram,” poses a significant hurdle. Despite this challenge, the positive talk generated from the paid premiere shows is expected to contribute to the film’s success and help it gain momentum, potentially overcoming the theater distribution issues it faces.
