In a cinematic clash of epic proportions, Teja Sajja’s highly anticipated film “Hanuman” is set to release on January 12th, 2024, alongside the much-awaited “Guntur Kaaram” featuring Superstar Mahesh Babu. However, the release comes with its own set of challenges as the lack of available theaters on the release date has prompted the makers to take a strategic approach.
Faced with the constraint of limited theater allocations, the makers of “Hanuman” have decided to host paid premieres on January 11th, 2024, starting from 6 PM across all single screens. This bold move is gaining traction as tickets for these premieres are selling rapidly, fueled by the movie’s positive buzz. It appears to be a smart maneuver, allowing the film to build momentum ahead of its official release date and create a buzz that could potentially counter the competition with the big-budget “Guntur Kaaram.”
Despite suggestions that “Hanuman” could have opted for a January 11th release to avoid the clash with Mahesh Babu’s starrer, logistical challenges, particularly related to the film’s Hindi business in the North, have made the January 12th date non-negotiable. The decision to stick to the original release date while leveraging paid premieres in the South showcases the filmmakers’ commitment to reaching a wider audience and maximizing the film’s impact on its debut. If the early reviews and audience response during the premieres are positive, “Hanuman” might just emerge victorious in this clash of titans.
