The re-release trend in Tollywood has entered a new stage where fans and audiences alike are embracing this phenomenon by flocking to theaters, despite the films being available for streaming in the comfort of their homes. However, this does not happen for every film. It heavily depends on a star’s popularity and the timing of re-releases, particularly when they coincide with special occasions.
Mahesh Babu’s re-releases have set this trend of reporting full houses for most of the shows, starting with Pokiri. However, with Murari, a new record has been set as the film garnered immense craze, with the number of showings equaling those of new releases—and what makes it even more remarkable is that these shows are also reporting full houses.
Following the success of Murari, Pawan Kalyan’s latest re-release, Gabbar Singh, has set a new trend where even early morning shows have been planned and are reporting full houses. While it is common for birthday occasion shows to sell out, the fact that other days are also reporting “filling fast” is a rare and notable achievement.
