ETV has solidified its position as one of the top channels in the television industry, renowned for its unique and diverse content. While facing criticism for not acquiring the rights to new films and relying on broadcasting old classics, the channel has undergone a transformation. ETV has embraced the digital era by introducing its own OTT platform, ETV Win, which has surprised audiences by streaming some of the most notable films in recent times.
One of the standout successes on ETV Win is the 90’s – A Middle Class Biopic web series, starring Sivaji, which received widespread acclaim. This web series not only showcased the channel’s commitment to innovative storytelling but also significantly boosted the popularity of ETV Win. Buoyed by this success, the platform is now gearing up for a slew of interesting projects in the pipeline, demonstrating its dedication to delivering engaging and high-quality content.
In a recent and unexpected development, ETV Win has acquired the rights to Ravi Teja’s Eagle, a notable project currently running in theaters. This move marks a departure from the channel’s previous strategy and signals a more aggressive approach to securing rights for new and noteworthy films. The decision to stream Eagle on ETV Win post its theatrical run is a surprising and strategic move, suggesting that the platform is keen on becoming a competitive force in the digital streaming landscape by offering a diverse and contemporary selection of films to its audience.
