Some films are worth theatrical viewing, while others find success through OTT release after their theatrical run. One such example is Akshay Kumar’s recent release, Khel Khel Mein. This rollercoaster film, filled with fun and emotions, failed to resonate with audiences at the box office but is now enjoying a successful run on Netflix.
Khel Khel Mein has garnered huge appreciation, registering 4 million views on the streaming platform. It has also surpassed Vijay’s much-anticipated G.O.A.T, which accumulated 3.8 million views during its release week on Netflix.
The film’s impressive performance on Netflix indicates that audiences are still open to exploring films with potential. However, it highlights the importance of strategic release dates. For instance, Khel Khel Mein might have performed better at the box office if it hadn’t faced stiff competition from other films with significant pre-release buzz during the Independence Day race.
