As Prabhas’s much-anticipated film “Kalki 2898 AD” nears its release date, the promotional campaign has officially commenced, just 40 days ahead of unleashing this cinematic beast. The makers have opted for an unconventional promotional strategy that stands out from the usual methods of film marketing. Unlike typical campaigns that rely on releasing teasers, trailers, or song snippets to captivate the audience, the team behind “Kalki 2898 AD” has chosen a different path to build excitement and curiosity around the movie.
Traditionally, filmmakers tend to release impactful scenes or snippets to tease the audience and draw their attention. This approach is usually effective in generating buzz and anticipation as viewers get a taste of the film’s content. However, with “Kalki 2898 AD,” directed by Nag Ashwin of “Mahanati” fame, the promotional strategy focuses on the behind-the-scenes efforts. Despite facing multiple production delays, the project has maintained a high level of anticipation among fans, who trust Ashwin’s proven directorial skills. This time, the spotlight is on the making videos that highlight the hard work and creativity of the crew, presenting them as the unsung heroes behind the creation of a new cinematic world.
So far, no substantial video glimpses from the film itself have been released. Instead, the makers have introduced the audience to the intricacies of the film’s production process. While this approach has been praised for its uniqueness and for showcasing the dedication of the crew, it has also raised questions about its effectiveness. Some believe that while this strategy might engage social media users and create buzz at events, it may not fully capture the attention of the broader audience, who expect more conventional promotional content like scene teases. As the release date approaches, many are hopeful that a well-timed trailer will ultimately generate the widespread interest and excitement that the film deserves.
