Das CH
Das CH
Anirudh Ravichander, undoubtedly one of the top music directors of the Kollywood industry, has been making waves not just in Tamil cinema but also in Bollywood and Tollywood. Every music director has a distinct style in elevating the protagonist through their beats, often driving the success of films with their signature mark. However, the question remains: can the same mark attract audiences in other industries?
The recent release of Anirudh’s music single “Fear” from the highly anticipated film “Devara,” starring Jr NTR and directed by Koratala Siva, initially received a mixed response. While some felt the beats were unconventional for a mass hero like Jr NTR, others craved the adrenaline-pumping elevation traditionally associated with such protagonists. Additionally, the dominance of Anirudh himself in the lyrical video, rather than showcasing Jr NTR, left some fans disappointed. Despite these initial reactions, “Fear” gradually became a slow poison, captivating fans and netizens alike, ultimately turning into a success.
While Anirudh’s style of elevating protagonists is well-known to Kollywood fans, it appears that some are still struggling to fully embrace it. However, as evidenced by the eventual success of “Fear,” Anirudh Ravichander’s unique approach to music direction has the potential to transcend industry boundaries and captivate audiences across different regions and languages. As he continues to explore new territories and collaborate with diverse talents, his journey from Kollywood sensation to pan-Indian music maestro only seems to be gaining momentum.
