Can Aha revive its image?

Telugu viewers were very excited when they got to know that a proper Telugu OTT platform was going to arrive with Aha Video. It is widely known that big players like Amazon Prime Video, Netflix, and ZEE5 are the go-to ones for big or small films across industries. So, when Aha was announced as an exclusive Telugu OTT platform, the Telugu audiences were keen to observe how the platform would make it amid massive competition.

However, except for the initial hungama, Aha did not take good steps to make sure that it attracts the viewers with proper content. Soon, they turned into an ordinary digital platform where all the dubbing versions of Malayalam films are present. Only a few good movies’ rights were bagged by Aha, and nothing exceptional came from their original content as well. Because of this, the viewers also came to the opinion that the platform is only for small movies. But the things look to have changed as Aha has acquired the digital rights to the latest crowd-pleasing movie.

35 Chinna Katha Kaadu is a movie that was released as a small movie in theaters on September 6, 2024. But the exceptional response from everywhere made the movie a mini-game changer among the medium-budget films. The film is currently running in theaters, and it is being said that Aha has the digital rights to it. So after the OTT arrival of 35, Aha will look to cash in on the public talk of the movie to gain its subscriber strength. The viewers are hoping that Aha will concentrate on grabbing good content from now on and will revive its image. Let us wait and watch whether the platform can match up to the expectations of audiences.

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