After numerous postponements and delays, the much-awaited Aranmanai 4 finally hit theaters on May 3rd. Despite the franchise’s significant following in Tamil cinema, the buzz surrounding the fourth installment was surprisingly low, with minimal promotional activity contributing to the subdued anticipation.
However, upon its release, Aranmanai 4 defied expectations and garnered praise from netizens. Within just one week, the film crossed the breakeven mark and entered the profitable zone, marking a successful venture for the franchise. Interestingly, the reception in the Telugu market, where the film was titled “Baak” and released simultaneously with the Tamil version, paints a contrasting picture.
Unlike its Tamil counterpart, Baak enjoyed robust promotional campaigns, leveraging the star power of Tamannah Bhatia and Raashi Khanna, familiar faces for the Telugu audience. Despite these efforts, the film failed to meet expectations and struggled to secure decent numbers at the box office. This trend isn’t new for the Aranmanai franchise in the Telugu market, where previous installments have similarly underperformed theatrically but found success upon their OTT release.
While the promotions for Aranmanai 4’s Telugu version were more robust than ever before, some viewers speculate that the title “Baak” failed to capture attention effectively. Despite the increased marketing efforts, the disconnect between the title and the audience’s expectations may have contributed to the film’s lackluster performance.
