Artificial Intelligence (AI) has revolutionized various industries, and the film sector is no exception. When harnessed responsibly, AI offers filmmakers incredible tools to enhance creativity and deliver groundbreaking content. However, there are instances where the unchecked use of AI has led to controversy and legal challenges.
In a recent example, director Tarun Bhaskar utilized AI in his film “Keeda Cola” to recreate the legendary voice of S.P. Balasubramanyam for a song. The technology replicated the iconic singer’s voice seamlessly, demonstrating the immense possibilities AI brings to the entertainment industry. The use of AI in film production is not new, with directors exploring its potential to enhance storytelling and create immersive experiences for the audience.
However, the integration of AI in film creation is not without challenges. In the case of “Keeda Cola,” the filmmakers failed to obtain proper permissions before employing AI to replicate S.P. Balasubramanyam’s voice. This oversight led to legal repercussions, as SP Charan, the son of the late singer, issued legal notices to Tarun Bhaskar and his team. Demanding both an apology and a one-crore rupee fine, the incident highlights the importance of ethical considerations when incorporating AI in creative endeavors. Even seasoned directors, like Tharun Bhaskar, must navigate the ethical landscape surrounding AI applications in the film industry to avoid legal ramifications and uphold the integrity of artistic creations.
